47 replies to this topic

[Mc.Cylon]

With a little over a week to go has anyone seen or heard any advertising for this years event as I've seen/heard diddly squat so far myself!

Edited by Mc.Cylon, 21 August 2009 - 09:05 PM.

[Road runner]

I have. My local radio station as been plugging it for months,it's also on their web site.  They are also coming to the event.

As for the others I don't know.

They are getting the latest info sent to the on a weekly basis. as are the papers. and stv.

[Mc.Cylon]

Road runner, on Aug 19 2009, 10:01 PM, said:

I have. My local radio station as been plugging it for months,it's also on their web site.  They are also coming to the event.
As for the others I don't know.
They are getting the latest info sent to the on a weekly basis. as are the papers. and stv.

That's good to know!My local radio stations and a certain well known station are usually very good at the advertising for this but nothing that I've seen/heard this year!Not to worry as it'll be a laugh as always I'm sure!

[touchthesky]

Not yet but then again I dont live near Glasgow soo thats probably why lol.

Theres been no word of us getting fliers though.

[ComwWhite]

I've not seen anything around Glasgow. Though to be fair, we had a bit of an issue with the council regarding that which delayed advertising for the Gathering this year.

[anniekins]

Hi,

I have heard the advertising on my local Radio station. Apparently some of the presenters themselves will be in attendance at Glasgow.

As per said on the actual radio broadcast, they plan on going to glasgow team numbered.

So maybe some freebies coming from them!

    

[Reverend Scapegoat]

I got a wee packet of fliers through the door today.
MOAR PLZ!!!

Also, might be an idea to get fliers out earlier next year, doing print runs small enough that they run out in time for a reprint when new guests are added.

[ComwWhite]

Depending what printers you use, it could end up being more expensive with some charging less per flyer the bigger the order is.

Though the earlier the better. I'm not feeling confident with out flyers heading out late this year.

[Reverend Scapegoat]

ComwWhite, on Aug 20 2009, 05:59 PM, said:

Depending what printers you use, it could end up being more expensive with some charging less per flyer the bigger the order is.

Indeed, but what's the point in printing thooousands of flyers if you're leaving the handing-out of them til the week before the show?

[ComwWhite]

Is there any reason it's just a week before? Maybe something to do with guest confirmation?

[Reverend Scapegoat]

ComwWhite, on Aug 20 2009, 08:35 PM, said:

Is there any reason it's just a week before? Maybe something to do with guest confirmation?

I know - That's why I mentioned multiple smaller runs.
Better, surely, to get the word out as far in advance as possible that the event is taking place, then do a second flyer run once the guests are confirmed?

[ComwWhite]

Thats what I was thinking. Even if there are two guests you can announce, say for example Picardo and Benson, a first run with their names and a 'MOAR COMING!' type deal heavily pimping out the site (a very underutilised tool for a lot of companies, even today)...

...then do the rest leading up to the event for at least two months to get the word out and give plenty of notice.

If I'm right in assuming this is the first set of flyers - it gives people very little time to plan ahead, especially given prices and stalls etc.

[Reverend Scapegoat]

Also, as I touched upon elsewhere, Braehead isn't a place people "are", it's a place people "go".
So an event out there, the bigger a headsup you give folk, the more likely they are to make the trip out for the show.

[Road runner]

Nope. I got a bunch with. Amber, Robert and michael months ago. They have Been handing them out at events also.

Edited by Road runner, 20 August 2009 - 08:51 PM.

[ComwWhite]

Reverend Scapegoat, on Aug 20 2009, 09:51 PM, said:

Also, as I touched upon elsewhere, Braehead isn't a place people "are", it's a place people "go".
So an event out there, the bigger a headsup you give folk, the more likely they are to make the trip out for the show.

Very true. Thats our strategy.

Road runner, on Aug 20 2009, 09:51 PM, said:

Nope. I got a bunch with. Amber, Robert and michael months ago. They have Been handing them out at events also.

Who's all handling it? I could share notes on what we tend to do or have learned for our bigger events if it's any help. Usual disclaimer - but not a bash, 'tis help. I responded to the looking for help post ages ago and got nothing back

[Road runner]

ComwWhite, on Aug 20 2009, 09:57 PM, said:

Who's all handling it? I could share notes on what we tend to do or have learned for our bigger events if it's any help. Usual disclaimer - but not a bash, 'tis help. I responded to the looking for help post ages ago and got nothing back

If you want to send me an email with your ideas, I will happily sent it on to showmasters for you.  We like Ideas.

As Glasgow is not Local for SM. Your experience with the local media  and things may be very helpful.

Roadrunnercmg@hotmail.com

[ComwWhite]

I was thinking that earlier, this not being a local event for orginisers. I'll get onto that and send something first thing in the morning :)

[Perpetual]

Last shows there were adverts in Scottish 'Sunday Mail' supplemenmt magazine, ''The Sun' newspaper, etc.  Mentioned in here they spent around £10,000 on advertising for 1 show!

With the absolutely feeble line up for this show, I hope they don't spend a lot on advertising, trust me ads in 'The Sun' (even though millions of readers), etc will not get many in that would not normally go to such an event.  I've shown line up to many, always the same 'who are they' from most.  

Seriously forget the 'Meet The Stars' type ads the line up is so poor it just won't do much.

Excuse the honesty just being factual and realistic here.

[andy1911]

I live and work in glasgow and have never seen or heard an add for it maby they should look into putting one in the metro as lots read that.

as for the line up it is not the best i have seen but i know lots of peeps who would go just to meet the doctor from voyager :)

[ComwWhite]

The Metro is one of the best place to advertise in Glasgow. It's free, it's everywhere and even if it's a terrible paper - we have a good old British mentality of not liking eye contact with strangers, so we'll bury our heads and read.