This is a photo from the film. If the shoot is exactly like this I'd be very impressed, but I imagine SM put this pic up as an example of what they are aiming for not exactly what it will be. I'd imagine the actual shoot will have the clock face but maybe not the wooden frame and the rest of the background. Just my guess.
Ah, I see! If that's the case, how very amatuerish of me haha. I guess we should wait and see. There was photo following it which seemed to be from a respective photoshoot, so I apologise if I've got mixed up.