Can see why some may think that its not the best line-up for attracting ppl. But i also see the dilemma.
Its the first time, so u have to see how it goes...what do u do then...get alot of big stars and roll the dice, and perhaps end up losing alot of money?...Or do u play it safe and get actors in the "cheaper" department and see how the event goes?
Personally i do hope we see one more celeb at the event...someone who can really get ppl to come, so we have a great chance of getting this event next year too...then next year you could take a bigger chance and get some "bigger" stars.