I've not been on his Twitter much but I think he's a known joker on it, he likes to have a laugh.
Uh, guys? I'll say it again. He is NOT on the official website:
http://www.collectormania.com/london/londonhome.html
He doesn't even know what Collectormania is, it sounds like. He's joking about it, but since the website doesn't show him, I think he really IS wondering where this comes from.