Remember that Vince McMahon is in a very powerful position where he can make people rich. Very few wrestlers are in the business for the love of it. Long time followers will know that McMahon deliverately did the Power Mad ego character in direct response to Bischoff in the old WCW. It caught on well with his Steve Austin feud and used it to elevate others to big face time personas. You will see him come back periodically now when needed and has said he intends the whole family to stay off screen and promote the great talent he now has. He has developed many characters and is in a better situation with on screen personas, so does not need to be The Boss all the time. Just look at how HHH, Angle and others have matured their onscreen characters.
I am not denying McMahon has an ego, but look at the off screen stuff he does with the overseas troops and charities and you will see he has a softer side. Oh, as regards the kissing, Linda said about 3 years ago that all kisses with on screen talent are cleared with her first. Otherwise they do not happen.
Monkee