So in essence your making the Die hard fans pay for free stuff for the standard tickets. Wow prob not the best answer.
I get that if you want earlier access it comes at a premium but why should that premium be an extra £7 for an adult and an extra £12 for a child, I'd be happy if their was an early bird child's ticket at the same £7 difference likewise with a weekend ticket option.
What Showmasters don't seem to take into accoutn with the pricing structure is that as an Adult going with other adults they simple have their own source of income to pay for this, where as a family of 4 is paid for on e or two adults.
why can't you simply just keep prices fair, if you offer a child rate for one then a child rate should be available for all