Cheeky? There's a huge collectable market for those out there, especially when lots of people don't want insurance. No surprise at all.
More fool the people that pay it then. Want one, take out a credit card through them, don't use it then cancel it once you've got your toy. Toy for free!
Not to mention the fact that if people are making a profit they'll pron stop it. The greedy people runining it for everyone else again.
It's no different to people selling the toys you get free at Macdonalds!! I remember all those dogs & cats going for ridiculous money on eBay when they first came out & everyone wanted a full set.
The dealers are offering a service to people who want to collect & at the end of the day if they do not make money then they don't have a business!!